Section outline

      • Collapse Expand

        Social Media Marketing

        TikTok, Instagram & Facebook for Bardiya tourism businesses - Organic reach playbook

        • What You’ll Learn after this session? Page
        • Today’s Learning Agenda Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        Social Media

        Understanding the Platforms, Content Types, and Why They Matter for Tourism

        • What Is Social Media? Page
          Not available unless: You are a(n) Student
        • Social Media by the Numbers — 2025 Page
          Not available unless: You are a(n) Student
        • Why Social Media is central to Marketing? Page
          Not available unless: You are a(n) Student
        • The Three Major Platforms Page
        • Foundations Page
          Not available unless: You are a(n) Student
        • What type of Social Media Profile & Accounts do you have? Page
        • Facebook: All Rounder Page
          Not available unless: You are a(n) Student
        • Instagram: Visual Stories & Discovery Page
          Not available unless: You are a(n) Student
        • TikTok Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        Profile Assets

        • Profile photo + cover + link-in-bio - set once, work forever Page
          Not available unless: You are a(n) Student
        • Optimising Your Business Profile — First Impressions Matter Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        How to Create a Business Page on Facebook?

        • What type of Facebook Profile & Accounts do you have? Page
        • Create & Setup Facebook Page: Step by Step Guide File MP4
          Not available unless: You are a(n) Student
        • Activity 1: Setting up Your Facebook Profile Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        How to Create Instagram Account?

        • Switch Instagram Profile to Business Account : Step by Step Guide Page
        • Step 1: Install Instagram Page
          Not available unless: You are a(n) Student
        • Step 2: Create Account on Instagram Page
        • Step 3: Switch Instagram Profile to Business Account Page
        • Activity 2: Switching from Personal to Professional Instagram? Page
      • Collapse Expand

        How to Create a TikTok Page?

        • How to Create Tik Tok Account? Page
        • Activity 3 : Setting up Tik Tok Business Account Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        Content in Social Media

        • Internet Content Search & Production Page
          Not available unless: You are a(n) Student
        • Different Content Formats Page
          Not available unless: You are a(n) Student
        • Types of Posts for Social Media Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        Plan & Engage

        • What Type of Content to Post? Page
          Not available unless: You are a(n) Student
        • Content Series Ideas for Bardiya Page
          Not available unless: You are a(n) Student
        • How Often Should You Post? Page
          Not available unless: You are a(n) Student
        • Timing & Consistency Page
          Not available unless: You are a(n) Student
        • Content Plan for 3 Platforms Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        Algorithm & Reach

        • How does the social media algorithm work? Page
          Not available unless: You are a(n) Student
        • Why Some Posts Get 5 Views vs 5,000? Page
          Not available unless: You are a(n) Student
        • Retention Curve Optimization Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        Live Streaming for Tourism

        • Live Streaming & Use of Social Media LIVE ? Page
          Not available unless: You are a(n) Student
        • Setting Up a Facebook LIVE Page
          Not available unless: You are a(n) Student
        • Activity 4 : Mock Facebook LIVE Page
          Not available unless: You are a(n) Student
        • Setting Up a Instagram LIVE Page
        • Activity 5 : Mock Instagram LIVE Page
        • Steps to Go Live on TikTok (Mobile) Page
        • Activity 6 : Mock Tik Tok LIVE Page
      • Collapse Expand

        Hashtags & Location Tags: Get Discovered

        • Hashtags - Platform Features Page
        • Geo-Tags & Location Features — Be Found on the Map Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        How to Write Caption

        • What is a Caption? Page
        • How to Write Caption? Page
          Not available unless: You are a(n) Student
        • Caption Ideas & Templates for Beginners Page
          Not available unless: You are a(n) Student
      • Collapse Expand

        Level 1: How to Post on Social Media

        • Types of Comments You'll Receive Page
        • How to Reply to Comments: Reply Templates Page
          Not available unless: You are a(n) Student
        • The DM Conversation & Comments Page
          Not available unless: You are a(n) Student
        • The DM Conversation Flow Page
          Not available unless: You are a(n) Student
        • Handling Negative Comments & Reviews Page
        • Handling Negative Comments & Reviews Page
        • Booking Conversations: From Chat to Checkout Page
      • Collapse Expand

        Analytics, Metrics

        • Basic Numbers Everyone Should Check Page
        • Page Insights on Facebook & Instagram
          Not available unless: You are a(n) Student
    • Module 3 — Social Media Marketing (TikTok, Instagram & Facebook) Quiz
      Not available unless: You are a(n) Student