Tourism is increasingly being shaped by digital technologies. Today, travelers discover destinations through social media, compare services online, make bookings through digital platforms, and share their experiences with audiences in real time. For tourism entrepreneurs, digital tools are no longer optional, they are essential for visibility, competitiveness, and business growth.
The modules in this course focus on building digital independence. Participants will learn how to create and manage professional social media accounts, capture compelling photos and videos using smartphones, develop engaging content, communicate effectively with customers online, use digital tools to support business operations, and practice essential cybersecurity measures to protect themselves and their businesses.